User-generated content has quickly become one of the most effective ways for D2C brands to gain more exposure while earning the trust and loyalty of consumers. It's a crucial part of any marketing strategy that converts. Better yet, it’s easy and cheap to produce! Why? The videos, product reviews, unboxings and tutorials are created by consumers who choose to support the businesses they love.
Need a few good examples of how user-generated content works? Gymshark, the popular sportswear company**, has drastically increased its sales by $3BN due to user-generated posts on TikTok** alone**.** Because of the consumers' love for Gymshark's products, the brand has brought in millions more in sales revenue than initially anticipated.
Another example is Kris Sugartan, who brought in a staggering $3M in sales from the Maine Get Lobster ad campaign.
<aside> ✨ Incredibly successful D2C brands have noticed the trends and are choosing to create more relatable campaigns. User-generated content speaks to the audience, resonates with them, and helps them make better buying decisions they’re less likely to regret. It’s naturally beneficial to businesses that want to make a name for themselves.
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In this guide, we will analyse a €3M UGC campaign frame by frame, step-by-step so you can start doing it too!
All brands make promises, but some underdeliver. It's yet another reason social proof has become so telling for businesses of all sizes, big and small. If consumers see someone raving over a product, they're 90% more likely to believe the consumer over the brand itself that makes claims about what their product can do.
In a post-iOS 14 world: storytelling and trust are even more important
<aside> ❤️ 74% of consumers depend on the recommendations of others on social media before making a purchase.
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<aside> ☝ +84% of consumers trust peer recommendations over claims from brands on different products.
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<aside> 🤑 +48% of consumers agree that UGC helps them discover brands and products.
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