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Influencer marketing has quickly become one of the most effective ways to reach a targeted audience. And while it's not always easy, there are a series of actionable steps you can take to use this marketing method and benefit from it. Companies that have experienced tremendous success with influencer marketing have typically taken an approach known as "product seeding."
Fashion Nova has used product seeding to their advantage, essentially building its brand around some of the most prominent influencers, each of whom has a massive following.
<aside> ✨ The influencer marketing industry is expected to reach a staggering $16.4B by the end of 2022.
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The company has currently enlisted the help of around 5K mega influencers who will post Fashion Nova content here and there that appears more like a casual conversation between friends than it does an advertisement.
This marketing method has worked in favour of the fast fashion brand. The company's founder, Richard Saghian, is believed to be worth roughly [$1.4 billion](https://www.scmp.com/magazines/style/luxury/article/3170404/who-fashion-nova-ceo-richard-saghian-new-owner-las-biggest%23:~:text=According%2520to%2520Women's%2520Wear%2520Daily,%25241%2520billion%2520in%2520annual%2520sales.), selling around $500 million worth of merchandise in 2021 alone.
Dozens of companies are starting to follow Fashion Nova's lead, using product seeding to connect with their audience on a deeper, more personal level.
SUGAR Cosmetics, founded in 2015 with only TWO products to its name at the time, is now worth $30 billion. Despite the company's humble beginnings, the founder's decision to utilise influencer marketing paid off, with social media marketing and viral videos helping the brand flourish!
Gymshark became a billion-dollar DTC fitness brand by utilising the power of influencer campaigns.
Another company exceeding initial expectations because of influencer marketing, PrettyLittleThing has experienced astronomical growth. Working with celebrities like Miley Cyrus and Nicki Minaj, to name a few, the brand has become the fastest-growing e-commerce fashion company.
If you want to increase your brand's visibility and make more sales, ultimately leading to a significant profit earned each day, product seeding and influencer-generated content are necessary. There are endless possibilities for this type of content, including web content, product reviews, tutorials, and much more. Before you know it, you will begin noticing an increased interest in your brand and what you offer.
If you're ready to master marketing and resonate with your audience, consider taking two approaches – influencer-generated content and user-generated content, both of which can make a difference in your marketing strategy.