<aside> 💌 Example of a REAL email marketing campaign launched for BFCM in 2021

🤑 Email turnover : 137.57k €

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Meet the experts

Celine from Klaviyo LinkedIn

Thomas from EmailClub LinkedIn

Tim from Bigblue LinkedIn

🎁 Gifts from our email marketing experts

The tips from Klaviyo and EmailClub

The objectives of CRM

🤑 Make your customer acquisition more profitable.

💆🏻‍♀️ Ensure volume in off-peak periods

🥳 Maximise your profits in good times.

Personalisation et segmentation of your audience

<aside> 💌 Active Base : interaction 30 / 60 / 90 / 120 days

Reactivate inactives with punctual pushs : Product launches, Key events, Push promo text

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Personalizing your audience relies on your understanding of what your prospect wants, when they want it and how they want to receive it.

According to your audiences you can personnalize : visuals, objects, timing, channel, messaging, product recommendations / positioning.

Prefer an active segment, i.e. :

• Include contacts who have opened one of your emails in the last X days (depending on your sending frequency),